YOCO in action:
 Alpe d'Huzes |
 IJsstrijd |
 Mijn Club Actie |
 CNVTeamtour |
 Route75 |
 Jump |
 Mijn Vogel Actie |
 3FM Kom zelf in Actie |
 Astma Fonds Gezonde longen |
 Plan Nederland |
 ALS vrienden |
YOCO: The new way of fundraising!
YOCO is the new web application for Online Social Network Fundraising, which WWAV has developed specially for fundraising organisations. We are increasingly seeing a move internationally towards individuals wanting to organise their own campaigns and using their own social network for this online. In the US, Online Social Network Fundraising’s share of funds raised is already almost as big as the funds raised using the familiar bank payment slips and direct debits....The YOCO platform is a vital add-on for the modern fundraising organisation. Perhaps for your organisation as well. The name YOCO is derived from 'Your Community', since that is what you can offer your campaigning supporters with YOCO. A facility to conduct their own campaign, with their own network, at a time of their own choosing. YOCO enables on-line campaigning possibilities under your organisation’s banner. The campaigners take care of everything else themselves: conceiving and organising the campaign, and providing content for their 'own' site, i.e. text, photographs, videos and - above all - a list of addresses, which is a very hot list of leads!
More commitment and willingness to give
The enormous benefit of using YOCO is the strong level of commitment amongst the potential donors. After all, they are the friends, acquaintances and relatives of the campaigner. For them the request to support the campaign comes from a friend or a friend of a friend. That gives confidence and an extra recruiting effect. The more personal and fun the request - such as personal photos, videos and newsletters - the greater the willingness to give!Campaigners can create their own online campaign in three steps using your YOCO facility. It’s easy to use, and very quick. They have the full range of online functions available to conduct their campaign successfully, such as placing photographs and videos, mail-a-friend, a real-time cashometer for the amount raised and the opportunity to keep the content up to date.
In your house style
Although the campaigns are being organised by the campaigners themselves, you as the owner can design your campaign platform in line with your house style. Your brand identity, recognition, authority and trustworthiness therefore remain fully safeguarded. The YOCO platform is modular and can be adapted to your specific needs. A Content Management System means that you retain complete control of the content. A donation module is also linked to the platform, so that donations go direct to your organisation.New style fundraising
With a relatively small investment you can now achieve a massive expansion of your fundraising activities. Focused on a group of donors who can offer a welcome refresh of your donor base. If you would like to make the leap to new style fundraising and want to know what possibilities YOCO offers your organisation, please contact Fons van Rooij (+31 6 54708578).
Yoco ® trademark WWAV Marketing & Communication for the non-profit sector.